{"id":30210,"date":"2025-10-13T10:07:53","date_gmt":"2025-10-13T10:07:53","guid":{"rendered":"https:\/\/www.pcvue.com\/career\/responsable-generation-de-leads-b2b-international\/"},"modified":"2025-10-13T15:15:09","modified_gmt":"2025-10-13T15:15:09","slug":"responsable-generation-de-leads-b2b-international","status":"publish","type":"career","link":"https:\/\/www.pcvue.com\/fr\/career\/responsable-generation-de-leads-b2b-international\/","title":{"rendered":"Responsable G\u00e9n\u00e9ration de Leads \u2013 Growth Marketing B2B International"},"content":{"rendered":"\n\n
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\u00cates-vous un(e) marketeur(euse) B2B orient\u00e9(e) donn\u00e9es, pr\u00eat(e) \u00e0 booster la croissance de 15 filiales \u00e0 l\u2019international\u202f?<\/strong><\/p>\n

Rejoignez-nous en tant que Senior Lead Generation Specialist et transformez des leads qualifi\u00e9s en v\u00e9ritables opportunit\u00e9s commerciales !<\/p>\n <\/div>\n <\/div>\n\n\n

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ARC Informatique est une entreprise europ\u00e9enne ind\u00e9pendante, forte de plus de 40 ans d\u2019exp\u00e9rience dans le d\u00e9veloppement et la fourniture de logiciels SCADA et BMS pour la surveillance et le contr\u00f4le des applications industrielles. Sa plateforme PcVue permet \u00e0 ses partenaires de d\u00e9velopper des applications pour divers march\u00e9s verticaux (\u00e9nergie, environnement, transports, b\u00e2timents, etc.). Elle aide ses utilisateurs \u00e0 r\u00e9duire les co\u00fbts de production et \u00e0 optimiser l\u2019efficacit\u00e9, la fiabilit\u00e9 et la rentabilit\u00e9 de leurs syst\u00e8mes, tout en garantissant la s\u00e9curit\u00e9 des employ\u00e9s et en ma\u00eetrisant l\u2019impact environnemental.<\/p>\n

Certifi\u00e9e ISO 9001, ISO 14001 et ISO 27001, l\u2019entreprise op\u00e8re \u00e0 l\u2019international avec des bureaux commerciaux directs aux \u00c9tats-Unis, en Europe, en Asie et en Am\u00e9rique latine.<\/p>\n

Responsabilit\u00e9s<\/h2>\n

En tant qu\u2019expert(e) en g\u00e9n\u00e9ration de leads, vous serez charg\u00e9(e) de :<\/p>\n

    \n
  • Superviser des campagnes multicanales pour g\u00e9n\u00e9rer des leads qualifi\u00e9s, les transformer en opportunit\u00e9s commerciales et mesurer leur impact sur le chiffre d\u2019affaires.<\/li>\n
  • Exploiter HubSpot Marketing Hub<\/strong> et Odoo CRM<\/strong> pour g\u00e9rer les campagnes, automatiser les workflows et suivre les leads.<\/li>\n
  • Collaborer avec les \u00e9quipes marketing locales pour d\u00e9ployer les strat\u00e9gies d\u2019acquisition \u00e0 l\u2019international.<\/li>\n<\/ul>\n

    Missions principales<\/h3>\n

    Strat\u00e9gie d\u2019acquisition<\/h4>\n
      \n
    • D\u00e9ployer et soutenir la strat\u00e9gie d\u2019acquisition globale (SEO, SEA, Social Ads, affiliation, prospection, \u00e9v\u00e9nements).<\/li>\n
    • Optimiser les budgets marketing sur les diff\u00e9rents canaux pour maximiser le ROI.<\/li>\n
    • Aligner les actions marketing et ventes dans Odoo CRM, suivre les leads qualifi\u00e9s et surveiller les conversions.<\/li>\n
    • Suivre et analyser les KPIs cl\u00e9s : MQL, SQL, taux de conversion, CAC, pipeline, chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par les campagnes.<\/li>\n<\/ul>\n

      SEO & Optimisation de contenu<\/h4>\n
        \n
      • Am\u00e9liorer le r\u00e9f\u00e9rencement du site web via des optimisations techniques et on-page.<\/li>\n
      • R\u00e9aliser des recherches de mots-cl\u00e9s et optimiser les contenus pour attirer du trafic organique.<\/li>\n<\/ul>\n

        SEA & campagnes payantes<\/h4>\n
          \n
        • Cr\u00e9er, g\u00e9rer et optimiser les campagnes payantes (LinkedIn, Google Ads, Meta Ads, contenus sponsoris\u00e9s, emails de prospection).<\/li>\n
        • Effectuer des tests A\/B pour am\u00e9liorer la performance des landing pages et des publicit\u00e9s.<\/li>\n<\/ul>\n

          Analyse de performance et data<\/strong><\/h4>\n
            \n
          • D\u00e9ployer et g\u00e9rer les outils analytiques (Google Analytics, Tag Manager).<\/li>\n
          • Suivre le trafic et la performance des campagnes, et relier directement les actions marketing au chiffre d\u2019affaires.<\/li>\n<\/ul>\n

            HubSpot Marketing Hub<\/strong><\/h4>\n
              \n
            • Cr\u00e9er et automatiser des workflows de nurturing.<\/li>\n
            • Segmenter les audiences et mettre en place des d\u00e9clencheurs comportementaux.<\/li>\n
            • Concevoir des landing pages, formulaires, s\u00e9quences d\u2019emailing et tableaux de bord de performance.<\/li>\n<\/ul>\n

              Objectifs cl\u00e9s & KPIs<\/h4>\n
                \n
              • G\u00e9n\u00e9rer un nombre d\u00e9fini de leads qualifi\u00e9s par mois<\/li>\n
              • R\u00e9duire le CAC tout en maintenant la qualit\u00e9 des leads<\/li>\n
              • Augmenter le trafic web provenant des canaux d\u2019acquisition<\/li>\n
              • Am\u00e9liorer le taux de conversion du trafic en leads<\/li>\n
              • Atteindre les objectifs de ROAS<\/li>\n<\/ul>\n

                Profil recherch\u00e9<\/strong><\/h4>\n
                  \n
                • 3 \u00e0 6 ans d\u2019exp\u00e9rience en g\u00e9n\u00e9ration de leads B2B, id\u00e9alement SaaS ou tech internationale<\/li>\n
                • Expert(e) HubSpot Marketing Hub (workflows, segmentation, dashboards)<\/li>\n
                • Bonne connaissance d\u2019Odoo CRM et de l\u2019int\u00e9gration marketing-ventes<\/li>\n
                • Expertise en acquisition multicanale (LinkedIn, Google Ads, Meta Ads, prospection \u00e0 froid, contenus sponsoris\u00e9s)<\/li>\n
                • Esprit analytique, orient\u00e9(e) r\u00e9sultats et autonome<\/li>\n
                • Excellentes comp\u00e9tences en communication et coordination dans un contexte international<\/li>\n<\/ul>\n

                  Outils & environnement<\/strong><\/h4>\n
                    \n
                  • HubSpot Marketing Hub<\/strong> (indispensable)<\/li>\n
                  • Odoo CRM<\/strong> (indispensable)<\/li>\n
                  • LinkedIn Ads, Google Ads, Meta Ads<\/li>\n
                  • Outils de prospection \u00e0 froid (Lemlist, Instantly, etc.)<\/li>\n
                  • Google Analytics, dashboards HubSpot\/Odoo, SemRush<\/li>\n
                  • Canva, Figma (un plus pour les supports visuels)<\/li>\n<\/ul>\n

                    Ce que nous offrons<\/strong><\/h4>\n
                      \n
                    • Un environnement de travail stimulant et bienveillant, dans des bureaux modernes avec rooftop, caf\u00e9t\u00e9ria et espace d\u00e9tente<\/li>\n
                    • Opportunit\u00e9s de d\u00e9veloppement professionnel et formation continue<\/li>\n
                    • \u00c9v\u00e9nements internes conviviaux pour renforcer la coh\u00e9sion d\u2019\u00e9quipe<\/li>\n
                    • T\u00e9l\u00e9travail : 2 jours par semaine<\/li>\n
                    • Tickets restaurant, mutuelle \u2013 le package habituel \ud83d\ude09<\/li>\n
                    • Parking avec bornes de recharge \u00e9lectrique \u26a1\ud83d\ude97<\/li>\n<\/ul>\n

                      Un dernier mot<\/strong><\/h4>\n

                      Le saviez-vous\u202f?
                      Les hommes postulent souvent m\u00eame s\u2019ils ne remplissent qu\u2019une partie des crit\u00e8res, tandis que les femmes attendent d\u2019avoir 100\u202f% des qualifications. Chez PcVue<\/strong>, nous croyons avant tout au potentiel et \u00e0 l\u2019envie d\u2019apprendre.
                      M\u00eame si vous ne cochez pas toutes les cases, nous recherchons avant tout des talents motiv\u00e9s et passionn\u00e9s.<\/p>\n

                      RGPD<\/strong><\/p>\n

                      Nous collectons les donn\u00e9es personnelles des candidat(e)s dans le cadre de nos processus de recrutement et de s\u00e9lection, en nous engageant \u00e0 respecter les obligations l\u00e9gales relatives \u00e0 la protection des donn\u00e9es personnelles.<\/p>\n <\/div>\n <\/div>\n","protected":false},"featured_media":18449,"template":"","meta":{"_acf_changed":true,"content-type":""},"degree":[1539],"experience":[1443],"job-types":[1435],"location":[1538,1450],"organizations":[],"skills-qualifications":[1440],"class_list":["post-30210","career","type-career","status-publish","has-post-thumbnail","hentry","degree-master-degree-fr","experience-advanced-fr","job-types-permanent-contract-fr","location-boulogne-billancourt-fr-2","location-france-fr","skills-qualifications-marketing-fr"],"acf":[],"yoast_head":"\nResponsable G\u00e9n\u00e9ration de Leads \u2013 Growth Marketing B2B International - PcVue<\/title>\n<meta name=\"description\" content=\"\u00cates-vous un(e) marketeur(euse) B2B orient\u00e9(e) donn\u00e9es, pr\u00eat(e) \u00e0 booster la croissance de 15 filiales \u00e0 l\u2019international\u202f? 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