Lead Generation Officer – International B2B

Are you a data-driven B2B marketer ready to accelerate growth across 15 international subsidiaries? Join us as a Senior Lead Generation Specialist and help transform qualified leads into real business opportunities!  

ARC Informatique is an independent European company with over 40 years of experience in developing and supplying SCADA and BMS software for monitoring and control of industrial applications. Its PcVue platform enables its partners to develop applications for various vertical markets (energy, environment, transportation, buildings, etc.). They help their users reduce production costs and optimize the efficiency, reliability, and profitability of their systems, while ensuring employee safety and controlling their environmental impact.

ISO 9001, ISO 14001, and ISO 27001 certified, the company operates internationally with direct sales offices in the United States, Europe, Asia, and Latin America.

Responsabilities

As our lead generation expert, you will: 

• Oversee multichannel campaigns to generate qualified leads, convert them into business opportunities, and demonstrate their impact on revenue. 
• Leverage HubSpot Marketing Hub and Odoo CRM to manage campaigns, automation, and lead tracking. 
• Collaborate with local marketing teams to deploy acquisition strategies globally. 

Main Missions

Acquisition Strategy

• Deploy and support the global acquisition strategy (SEO, SEA, Social Ads, Affiliation, Outreach, Events). 
• Optimize marketing budgets across channels for maximum ROI. 
• Align marketing and sales in Odoo CRM, track qualified leads, and monitor conversions. 
• Track and analyze key KPIs: MQL, SQL, conversion rates, CAC, pipeline, revenue attributable to campaigns. 

SEO & Content Optimization

• Improve website rankings through technical and on-page SEO. 
• Conduct keyword research and optimize content to attract organic traffic. 

SEA & Paid Campaigns

• Create, manage, and optimize paid campaigns (LinkedIn, Google Ads, Meta Ads, sponsored content, email outreach). 
• Perform A/B testing to improve landing page and ad performance. 

Performance & Data Analysis

• Set up and manage analytics tools (Google Analytics, Tag Manager). 
• Monitor traffic and campaign performance; link marketing campaigns directly to revenue. 

HubSpot Marketing Hub

• Build and automate nurturing workflows. 
• Segment audiences and implement behavioral triggers. 
• Create landing pages, forms, email sequences, and performance dashboards. 

Key Objectives & KPIs

• Generate qualified leads/month. 
• Reduce CAC while maintaining lead quality. 
• Increase website traffic from acquisition channels  
• Improve conversion rate from traffic to leads 
• Achieve ROAS target  

Profile

• 3–6 years’ experience in B2B lead generation, ideally SaaS or international tech. 
• HubSpot Marketing Hub expert (workflows, segmentation, dashboards). 
• Solid knowledge of Odoo CRM & marketing-sales integration. 
• Multichannel acquisition expert (LinkedIn, Google Ads, Meta Ads, cold outreach, sponsored content). 
• Strong data-driven mindset, results-oriented, and autonomous. 
• Excellent communication and coordination in a multi-country context. 

Tools & Environment

• HubSpot Marketing Hub (must-have) 
• Odoo CRM (must-have) 
• LinkedIn Ads, Google Ads, Meta Ads 
• Cold outreach tools (Lemlist, Instantly, etc.) 
• Google Analytics, HubSpot/Odoo dashboards, SemRush
• Canva, Figma (bonus for visual support) 

What We Offer

• A stimulating and supportive work environment, in modern offices with a rooftop, cafeteria, and relaxation area. 
• Professional development opportunities and continuous training. 
• Friendly internal events to strengthen team cohesion. 
• Remote work: 2 days per week. 
• Meal vouchers, health insurance – the usual package 😉 
• Parking with EV charging stations… if you’re digital all the way ⚡🚗 

One Last Word

• Did you know that men tend to apply even if they only meet part of the requirements, while women often wait until they tick 100% of the boxes?
  At PcVue, we believe in potential and the desire to learn. Even if you don’t check every single box, we’re above all looking for motivated and passionate talent. 

GDPR

We collect personal data related to candidates as part of our recruitment and selection processes with a commitment to comply with legal obligations for the protection of personal data.